An untapped growth channel for a high-value, business audience.
Imagine this: extra revenue and leads through Bing, Yahoo and the Microsoft network, often at a lower CPC and with an audience you can't reach elsewhere. Microsoft Ads is a fresh, measurable way to win new customers — predictable and without wasting budget.
Microsoft Advertising in a nutshell.
Microsoft Advertising lets you advertise on Bing, Yahoo, DuckDuckGo, MSN and within LinkedIn audiences. Like Google, you pay per click and target people with purchase intent. The difference with Google: less competition, often lower click prices and a different type of visitor — typically older, more corporate and with higher purchasing power (think many Windows and Office users). The same campaigns as Google rarely work one-to-one here; a dedicated approach on this channel delivers surprisingly strong returns.
Who does Microsoft Advertising really work for?
I mainly work with these profiles — because Microsoft Ads performs surprisingly well right there:
B2B and business services
Bing runs by default on business laptops with Windows and Edge. Ideal for reaching decision-makers while they're working.
Webshops in expensive markets
Lower CPCs on Bing make Microsoft Ads a profitable new growth source, especially in industries where other channels get too expensive.
Companies looking for new channels
You already have multiple channels running and are looking for the next predictable growth channel. Microsoft Advertising fits seamlessly into that.
Brands with an older, high-spending audience
The Microsoft network is strongly represented among 35+ professionals — often with higher disposable income and higher conversion values.
What to expect.
Analysis & audit
We start with a thorough scan of your current campaigns, channels and data. This immediately reveals where opportunities lie and where budget is being lost.
Strategy & goals
Based on the audit, we determine the right course: which channels, target audiences and budgets lead to profitable growth.
Setup & implementation
All accounts, tracking and campaigns are set up measurably. This creates a solid foundation on which your marketing can build further.
Optimization & maintenance
I continuously adjust based on data, not feelings. What works gets scaled up, what doesn't disappears.
Reporting & insight
Through clear dashboards, you gain structural insight into results, returns and growth opportunities, every month.
Monthly check-ins
We keep testing, expanding and refining. Always in consultation and in line with the agreed objectives.
Results that speak for themselves.
Fleur Plastics BV
Predictable flow of leads
Google & Microsoft Ads strategy focused on purchase intent: stable source of quality leads in an expensive market.
ABsea
Microsoft Ads as a new growth layer
Microsoft Advertising deployed for extra reach and conversions, with the same discipline in structure and cost control.
What clients say.
Nico's Mexican Food
"Tim helped us grow from an unknown startup to a well-known name in the entire region. Thanks to his approach, we know exactly which channels work and can make informed decisions."
Fleur Plastics BV
"We had good years behind us, but we wanted to strengthen our continuity with an additional, reliable inflow through online marketing. The campaigns are tightly set up and fully focused on results. The CPA stayed healthy and CPCs dropped significantly."
BK Cards
"Since the start in late 2024, we see improvement in our performance every month. The move to Shopify gave us the foundation to really grow. What's extra special: January 2026 became our best month ever, while Q1 in this market is usually quieter after Q4."
Yonna Beauty Artist
"We mainly wanted a fuller schedule with Fine Line tattoos. By focusing on one treatment, better landing pages and the switch to Performance Max, we consistently receive many inquiries."
ABsea
"With eCommerce you want to set it up right from the start. In Tim I have a partner who thinks strategically and simply builds eCommerce projects better and faster."
Memoriva
"Tim made our measurements reliable. Thanks to server-side tracking we now have around 95% accurate tracking. We see exactly which channels truly contribute, the right foundation to optimize."
Transparent rates.
One-time
For campaign setup
- Analysis & strategy
- Account & tool setup
- Campaign & tracking setup
- Dashboard setup
Hourly rate
For campaign management
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Project price
For long-term projects
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Part of the same engagement
Within the engagement we define together, I deploy the marketing expertise that delivers the most at that moment. These often connect closely:
Google Advertising
Microsoft Ads is in most cases an extension of an already working Google Ads account.
Feed Management
Microsoft Shopping and Performance Max equivalents rely on the same product feed quality.
Tracking & Analytics
UET tag and server-side events are the foundation for smart bidding on Microsoft.