A clean product feed is the engine under every successful webshop.
For eCommerce, everything starts with data: correct product titles, the right categories, stock and prices. With Google Merchant Center and Channable I connect your webshop to Google Shopping, PMax, social and marketplaces — so your advertising channels run on one reliable source.
Feed Management in a nutshell.
Feed Management is about optimizing, enriching and distributing your product data from your webshop to every channel where you sell. Google Merchant Center is the pivot for Google Shopping and PMax; Channable lets you push that same data effortlessly to Meta, TikTok, Bol.com, Amazon and other marketplaces. Regardless of the CMS your webshop runs on — a well-configured feed makes sure product titles, categories, prices and stock are always correct. That's what makes the difference between wasted spend and profitable eCommerce campaigns.
Which webshops benefit most from Feed Management?
A few situations where a well-configured feed immediately pays off:
Webshops with a large or dynamic assortment
Hundreds to thousands of SKUs, fluctuating stock and frequent price changes. With Channable you keep your feed automatically up-to-date towards Google Merchant Center and every other channel.
Shops running Google Shopping and PMax
Shopping and PMax stand or fall with feed quality. By tightening titles, various product attributes, GTINs and categories in Merchant Center, your products get more impressions, better clicks and higher ROAS.
Webshops using social and marketplaces alongside Google
One product feed, multiple channels: from Meta and TikTok to Bol.com and Amazon. Channable lets you serve every channel from a single source without manual work.
Webshops on any CMS platform
No CMS delivers an ad-ready feed out of the box. I pull your product data from the CMS, enrich and optimize it in Channable and deliver the right feed per channel — without hacks or loose plugins.
What to expect.
Analysis & audit
We start with a thorough scan of your current campaigns, channels and data. This immediately reveals where opportunities lie and where budget is being lost.
Strategy & goals
Based on the audit, we determine the right course: which channels, target audiences and budgets lead to profitable growth.
Setup & implementation
All accounts, tracking and campaigns are set up measurably. This creates a solid foundation on which your marketing can build further.
Optimization & maintenance
I continuously adjust based on data, not feelings. What works gets scaled up, what doesn't disappears.
Reporting & insight
Through clear dashboards, you gain structural insight into results, returns and growth opportunities, every month.
Monthly check-ins
We keep testing, expanding and refining. Always in consultation and in line with the agreed objectives.
Results that speak for themselves.
BK Cards
Clean feed as the base for explosive growth
A specialized TCG webshop with thousands of SKUs. By setting up the product feed tightly in Channable and pushing it error-free through Merchant Center to Shopping and Performance Max, campaigns truly became scalable.
Nico's Mexican Food
One feed, multiple channels
The product feed is centrally managed in Channable and distributed to Google Merchant Center, social and marketplaces. One source of truth for all advertising channels — no more manual one-off exports.
What clients say.
Nico's Mexican Food
"Tim helped us grow from an unknown startup to a well-known name in the entire region. Thanks to his approach, we know exactly which channels work and can make informed decisions."
Fleur Plastics BV
"We had good years behind us, but we wanted to strengthen our continuity with an additional, reliable inflow through online marketing. The campaigns are tightly set up and fully focused on results. The CPA stayed healthy and CPCs dropped significantly."
BK Cards
"Since the start in late 2024, we see improvement in our performance every month. The move to Shopify gave us the foundation to really grow. What's extra special: January 2026 became our best month ever, while Q1 in this market is usually quieter after Q4."
Yonna Beauty Artist
"We mainly wanted a fuller schedule with Fine Line tattoos. By focusing on one treatment, better landing pages and the switch to Performance Max, we consistently receive many inquiries."
ABsea
"With eCommerce you want to set it up right from the start. In Tim I have a partner who thinks strategically and simply builds eCommerce projects better and faster."
Memoriva
"Tim made our measurements reliable. Thanks to server-side tracking we now have around 95% accurate tracking. We see exactly which channels truly contribute, the right foundation to optimize."
Transparent rates.
One-time
For campaign setup
- Analysis & strategy
- Account & tool setup
- Campaign & tracking setup
- Dashboard setup
Hourly rate
For campaign management
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Project price
For long-term projects
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Part of the same engagement
Within the engagement we define together, I deploy the marketing expertise that delivers the most at that moment. These often connect closely:
Google Advertising
Shopping and Performance Max are the direct beneficiaries of a strongly optimized feed.
Marketplace Ads
Push the same product data out to Bol, Amazon and other marketplaces.
Affiliate Marketing
Publishers and comparison sites use your feed. Clean data = more exposure.