Advertise where your customer now asks the questions.
Since 24 August 2026 you can advertise inside ChatGPT in the Netherlands. A new channel, little competition and a completely different way of targeting: no keywords, but the context of the conversation. I set up the channel, write the context hints and creatives, and make sure your results are as measurable as on Google and Meta.
ChatGPT Advertising in a nutshell.
More and more people no longer start their orientation in a search engine, but in a conversation with ChatGPT. They ask for advice, compare options and arrive at a choice. With ChatGPT Ads you can be present in that conversation — clearly marked as advertising and separate from the answer itself. For entrepreneurs that means an extra entry point in the phase where preference is formed, before someone types your category into Google. Because the channel is young, competition is low and costs are favourable for now. I treat it for what it is: a serious channel in a learning phase, with a contained budget and clear measurement alongside your existing campaigns.
The facts about ChatGPT Ads.
No hype, just the state of play as of September 2026 — with sources from OpenAI included.
Live in the Netherlands since 24 August 2026
OpenAI opened ChatGPT Ads in 31 European countries, including the Netherlands. In this phase access runs through the OpenAI Ads team and through agency and technology partners; the self-service Ads Manager is rolling out gradually.
Only visible to Free and Go users
Ads appear for users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu see no ads. The ad sits visually apart from the answer and does not influence its content.
Targeting through context hints, not keywords
You describe in plain language the kind of conversation you want to be relevant in. On top of that you steer on country, platform and automated bidding. Writing good hints is the real work: too broad wastes budget, too narrow yields no volume.
A different stage of the journey than Google
Google captures direct purchase intent; ChatGPT sits in orientation and comparison. That calls for different messaging, different landing pages and a measurement approach that also includes assisted conversions and brand search volume.
Who is ChatGPT Advertising already interesting for?
Not for everyone, and I'd rather say that honestly. These profiles get the most out of it right now:
Brands with an explainable story
Products or services where people compare and ask questions first. That is exactly where ChatGPT is used as an advisor and where you can appear as an option.
Webshops looking to grow beyond Google
If your CPCs in Search and Shopping keep rising, a low-competition channel is a realistic way to tap into new demand without shifting your entire budget.
B2B and service providers with a longer orientation
In journeys where people read up first, early visibility weighs heavily. ChatGPT is exactly where that research phase now happens.
Entrepreneurs who want to learn, not gamble
A pilot with a contained budget, clear measurement and honest conclusions. If it does not work, we stop — and you have gained valuable knowledge about a channel that is only getting bigger.
What to expect.
Analysis & audit
We start with a thorough scan of your current campaigns, channels and data. This immediately reveals where opportunities lie and where budget is being lost.
Strategy & goals
Based on the audit, we determine the right course: which channels, target audiences and budgets lead to profitable growth.
Setup & implementation
All accounts, tracking and campaigns are set up measurably. This creates a solid foundation on which your marketing can build further.
Optimization & maintenance
I continuously adjust based on data, not feelings. What works gets scaled up, what doesn't disappears.
Reporting & insight
Through clear dashboards, you gain structural insight into results, returns and growth opportunities, every month.
Monthly check-ins
We keep testing, expanding and refining. Always in consultation and in line with the agreed objectives.
What clients say.
Nico's Mexican Food
"Tim helped us grow from an unknown startup to a well-known name in the entire region. Thanks to his approach, we know exactly which channels work and can make informed decisions."
Fleur Plastics BV
"We had good years behind us, but we wanted to strengthen our continuity with an additional, reliable inflow through online marketing. The campaigns are tightly set up and fully focused on results. The CPA stayed healthy and CPCs dropped significantly."
BK Cards
"Since the start in late 2024, we see improvement in our performance every month. The move to Shopify gave us the foundation to really grow. What's extra special: January 2026 became our best month ever, while Q1 in this market is usually quieter after Q4."
Yonna Beauty Artist
"We mainly wanted a fuller schedule with Fine Line tattoos. By focusing on one treatment, better landing pages and the switch to Performance Max, we consistently receive many inquiries."
ABsea
"With eCommerce you want to set it up right from the start. In Tim I have a partner who thinks strategically and simply builds eCommerce projects better and faster."
Memoriva
"Tim made our measurements reliable. Thanks to server-side tracking we now have around 95% accurate tracking. We see exactly which channels truly contribute, the right foundation to optimize."
Transparent rates.
One-time
For campaign setup
- Analysis & strategy
- Account & tool setup
- Campaign & tracking setup
- Dashboard setup
Hourly rate
For campaign management
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Project price
For long-term projects
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Part of the same engagement
Within the engagement we define together, I deploy the marketing expertise that delivers the most at that moment. These often connect closely:
Google Advertising
Google captures direct purchase intent; ChatGPT sits earlier in the orientation phase.
Tracking & Analytics
Without clean measurement you can't tell what a new channel really delivers.
Social Advertising
Creatives and storylines that work on social often form the basis for ChatGPT ads too.