Reliable data as the foundation under every decision.
Without solid data you're steering in the dark. I set up a measurable foundation with GA4, Google Tag Manager, Microsoft Clarity, Search Console, Google Data Studio and server-side tracking via TAGGRS or Stape — tailored to the tools that best fit your situation.
Tracking & Analytics in a nutshell.
Tracking & Analytics is about making everything that actually happens on your site, in your campaigns and throughout your funnel measurable. Think of a properly set up GA4 property, Google Tag Manager for flexible tag implementation, Microsoft Clarity for behavioral analysis, Search Console for organic traffic, Google Data Studio for clear reporting and server-side tracking via TAGGRS or Stape for reliable data — even in a world full of adblockers and strict privacy laws. The exact tools used differ per client: I always look at which combination best fits your goals, stack and budget.
A strong data layer is a must in online marketing.
Whether you advertise, run a webshop or generate leads: without reliable data you steer on gut feeling. A few examples of situations where a solid measurement setup immediately makes the difference:
Steering on blind data
Reports don't fully add up, conversions go missing or duplicates creep in. With a clean measurement setup and server-side tracking you know exactly what works again and can truly trust your bidding strategies.
A complex funnel across multiple channels
Multiple channels, long decision cycles and different conversion types (leads, calls, purchases). A well thought-out GA4, GTM and Data Studio setup brings everything together into one understandable story.
Wanting to get more out of your website
You know there's potential for improvement on your site, but not where. With Microsoft Clarity, Search Console and heatmaps we make behavior visible — so optimizations are no longer guesswork.
Accurate measurement despite privacy regulations
Adblockers, ITP and stricter privacy laws chip away at your data. With a server-side setup via TAGGRS, Stape or a similar solution, you make your measurement foundation future-proof.
What to expect.
Analysis & audit
We start with a thorough scan of your current campaigns, channels and data. This immediately reveals where opportunities lie and where budget is being lost.
Strategy & goals
Based on the audit, we determine the right course: which channels, target audiences and budgets lead to profitable growth.
Setup & implementation
All accounts, tracking and campaigns are set up measurably. This creates a solid foundation on which your marketing can build further.
Optimization & maintenance
I continuously adjust based on data, not feelings. What works gets scaled up, what doesn't disappears.
Reporting & insight
Through clear dashboards, you gain structural insight into results, returns and growth opportunities, every month.
Monthly check-ins
We keep testing, expanding and refining. Always in consultation and in line with the agreed objectives.
Results that speak for themselves.
Yonna Beauty Artist
Local leads that became truly measurable
For Yonna Beauty Artist, the measurement setup via GA4 and GTM is tightly configured, with clear conversion goals for inquiries and bookings. This way we steer campaigns on the right leads instead of loose clicks — with clear reports in Google Data Studio.
Nico's Mexican Food
One dashboard for the full eCommerce funnel
Cross-channel data (Google, social and marketplaces) brought together in one Google Data Studio dashboard, with Microsoft Clarity for behavioral analysis and GA4 as the single source of truth.
What clients say.
Nico's Mexican Food
"Tim helped us grow from an unknown startup to a well-known name in the entire region. Thanks to his approach, we know exactly which channels work and can make informed decisions."
Fleur Plastics BV
"We had good years behind us, but we wanted to strengthen our continuity with an additional, reliable inflow through online marketing. The campaigns are tightly set up and fully focused on results. The CPA stayed healthy and CPCs dropped significantly."
BK Cards
"Since the start in late 2024, we see improvement in our performance every month. The move to Shopify gave us the foundation to really grow. What's extra special: January 2026 became our best month ever, while Q1 in this market is usually quieter after Q4."
Yonna Beauty Artist
"We mainly wanted a fuller schedule with Fine Line tattoos. By focusing on one treatment, better landing pages and the switch to Performance Max, we consistently receive many inquiries."
ABsea
"With eCommerce you want to set it up right from the start. In Tim I have a partner who thinks strategically and simply builds eCommerce projects better and faster."
Memoriva
"Tim made our measurements reliable. Thanks to server-side tracking we now have around 95% accurate tracking. We see exactly which channels truly contribute, the right foundation to optimize."
Transparent rates.
One-time
For campaign setup
- Analysis & strategy
- Account & tool setup
- Campaign & tracking setup
- Dashboard setup
Hourly rate
For campaign management
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Project price
For long-term projects
- Optimization & maintenance
- Insight & Analysis
- Channel exploration & expansion
- Strategic sessions
Part of the same engagement
Within the engagement we define together, I deploy the marketing expertise that delivers the most at that moment. These often connect closely:
Google Advertising
Google Ads smart bidding is only as good as the signals you feed it.
Social Advertising
Meta CAPI and TikTok Events API are the difference between cold guessing and targeted bidding.
AI & Automation
Automate dashboards and alerts on top of clean tracking data.