What's a realistic budget for a local business?

For most local services €400–€1,500/month is a good starting point. In a niche with low search volume you can spend less. In competitive markets (plumber, lawyer, real estate in a major city) more budget is often needed to consistently outbid competitors.

How do you prevent me paying for clicks outside my service area?

Three things combined: targeting on specific postal codes or a radius, disabling Google's 'interest in your location' option (which shows your ad to people across the country), and exclusions for regions you never want to appear in.

Does Google Ads work if I only serve one location?

Especially then. Local Google Ads campaigns are often the most efficient: low competition on specific postal codes, lower CPCs than in national markets and direct integration with Google Maps and Business Profile. With one location the setup is faster and more measurable.

What if I don't have a webshop but sell services?

No problem. For service providers we optimize for lead actions: phone calls, form submissions, quote requests, or WhatsApp messages. Call extensions let customers call directly from the search results.

Can you also help with my Google Business Profile?

Yes. An optimized Business Profile strengthens your Google Ads campaigns (and your organic local rankings). I help with categories, opening hours, review strategy and the integration with your ads so everything works as one.

Google Ads for local business

More customers from your region. Without wasting budget on clicks from elsewhere.

For local businesses and SMEs that want leads from their own service area. Smart location targeting, Google Business Profile integration and exclusions that stop you paying for searches outside your region.

Sharp location and radius targeting at postal-code level

Exclusions for searchers outside your service area

Google Business Profile integration and call extensions

Steering on lead quality, not just clicks

Schedule a free intro See the approach

Related: Google Ads · Tracking & Analytics

The problem

You're paying for clicks that will never become customers.

The most common reason Google Ads disappoints for local business: budget bleeds away on searches from outside your region. Someone in another province searches 'emergency plumber' — your ad shows, you pay the click, but you only work in your area. With sharp location targeting, postal-code exclusions and Google Business Profile integration you get more leads from less budget.

Postal-code and radius targeting

We show ads only in your service area — not nationwide, not in 'nearby' circles set too wide.

Google Business Profile integration

Location extensions, opening hours and reviews directly in your ads. Boosts trust and the click-to-lead ratio.

Call and lead extensions

For services where calling is the fastest route to a job, we measure phone calls — not just clicks or forms.

Steering on lead quality

Not every lead is equal. Where possible we connect your CRM so we optimize for qualified leads, not just form submissions.

Process

What to expect.

Analysis & audit

We start with a thorough scan of your current campaigns, channels and data. This immediately reveals where opportunities lie and where budget is being lost.

Strategy & goals

Based on the audit, we determine the right course: which channels, target audiences and budgets lead to profitable growth.

Setup & implementation

All accounts, tracking and campaigns are set up measurably. This creates a solid foundation on which your marketing can build further.

Optimization & maintenance

I continuously adjust based on data, not feelings. What works gets scaled up, what doesn't disappears.

Reporting & insight

Through clear dashboards, you gain structural insight into results, returns and growth opportunities, every month.

Monthly check-ins

We keep testing, expanding and refining. Always in consultation and in line with the agreed objectives.

Cases

Proven results.

Fleur Plastics BV

Predictable flow of leads

Google & Microsoft Ads strategy focused on purchase intent: stable source of quality leads in an expensive market.

Google AdvertisingMicrosoft Advertising

View case study

Yonna Beauty Artist

Local leads that became truly measurable

Google Ads campaigns with sharp regional targeting and GA4 measurement: a predictable stream of inquiries from the local service area.

Google AdvertisingGA4

View case study

ABsea

ROAS

+0%

Revenue

Scalable eCommerce with Google & Microsoft Ads

Strategic partnership for complex eCommerce trajectories: Shopping structure, feed logic and profitable scaling.

Google AdvertisingMicrosoft Advertising

View case study

Testimonials

What clients say.

Nico's Mexican Food

"Tim helped us grow from an unknown startup to a well-known name in the entire region. Thanks to his approach, we know exactly which channels work and can make informed decisions."

421% ROAS

Fleur Plastics BV

"We had good years behind us, but we wanted to strengthen our continuity with an additional, reliable inflow through online marketing. The campaigns are tightly set up and fully focused on results. The CPA stayed healthy and CPCs dropped significantly."

€21 CPA

BK Cards

"Since the start in late 2024, we see improvement in our performance every month. The move to Shopify gave us the foundation to really grow. What's extra special: January 2026 became our best month ever, while Q1 in this market is usually quieter after Q4."

874% ROAS

Yonna Beauty Artist

"We mainly wanted a fuller schedule with Fine Line tattoos. By focusing on one treatment, better landing pages and the switch to Performance Max, we consistently receive many inquiries."

€8 CPA

ABsea

"With eCommerce you want to set it up right from the start. In Tim I have a partner who thinks strategically and simply builds eCommerce projects better and faster."

3 successful projects

Memoriva

"Tim made our measurements reliable. Thanks to server-side tracking we now have around 95% accurate tracking. We see exactly which channels truly contribute, the right foundation to optimize."

95% accurate tracking

Pricing